Nothing can predict future growth and sales for a luxury brand as accurately as its fame online right now. The luxury industry is first and foremost brand-driven. Many people prefer luxury goods and services because they trust the brand.
Here are the top 10 high-end brands that made on our list:
Gucci
Gucci maintains the top one spot on our list of the most popular luxury brands, well-ahead of all its competitors. The popularity of the brand Gucci is slightly decreasing in 2020, however. Online searches for this brand fell by 19% year over year.
Louis Vuitton
Louis Vuitton or LV for short, a famous French luxury house has gained one point to rank in the number two spot on our list of the most popular high-end brands online. The popularity of Louis Vuitton has particularly increased after streetwear celebrity designer Virgil Abloh became their menswear Artistic Director.
Chanel
Chanel, a luxury French fashion house, dropped one point on our list to place as the third spot as the most popular luxury brand online. The haute-couture house expanded its overall value, however, with an approximated brand value of $9 Billion (+1 Billion in a year).
Rolex
Rolex, a Swiss luxury watch manufacturer, takes on the fourth place on our list, gaining one point in 2020. The most renowned luxury watch company in the world has also made Forbes’ top 100 most valuable brands in the world, taking 78th on the spot with $9.1 Billion estimated brand value.
Dior
Christian Dior, or Dior for short, a French luxury goods company, has gained two more points on our ranking of the best brands. Thanks to its premium beauty product line and exclusive collections, Dior made it to fifth place.
Balenciaga
Balenciaga, a part of the French luxury group Kering, proves its place as one of the world’s fastest-growing fashion luxury brands. The fashion house obtained four points to rank to our number six on our list. It’s also the second-fastest mover.
Armani
The privately-owned Italian luxury fashion house, Armani, founded by Giorgio Armani in 1975, obtained one point to rank on our number seven spot of the best luxury brands. The fashion house provides an extensive range of designer products from leather goods and ready to wear items, to shoes, watches, accessories, jewelry, and more.
Yves Saint Laurent
Founded in 1961, this French luxury fashion house and Kering’s second-largest brand Yves Saint Laurent is also the fastest-growing brand on our ranking, six places to rank number height on our list
Tiffany
Tiffany & Co., an American high-end jewelry brand, made the headlines in 2020 for agreeing to be acquired by French luxury group LVMH. The hard luxury jewelry brand is declining in our ranking, however, dropping by three places to end number ninth spot on our list.
Burberry
Burberry, a British luxury brand, has gained two points to rank the number ten of the best luxury brands. Founded in 1856, this premium fashion house is known the world over for its ready to wear clothes, iconic trench coats, fashion accessories, fragrances, cosmetics, and sunglasses.
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